How is running a hospital blog different from a website?

What this document can and cannot answer

Whether a blog post counts as medical advertising, and how far influencer campaigns or review events are allowed, depend on the law, the review bodies' standards and administrative judgments on individual cases. If we wrote "allowed" or "not allowed" here, it would become wrong guidance when the standards change, and some hospitals would rely on that sentence in the meantime.

Instead, there are two things we can say for certain. One is how people actually search for this topic; the other is how far the tool that builds the website checks your content. Below we cover only those two.

For the review itself, see the separate document Medical advertising review and your website.

We measured who searches for "hospital blog"

On September 10, 2026, we entered eight seed terms such as 「병원 블로그」 (hospital blog), 「의료광고」 (medical advertising) and 「병원 후기」 (hospital reviews) into Google and Naver autocomplete and collected 220 unique search terms. Counted by category:

• Reviews, 95: 「병원 후기 보는 법」 (how to read hospital reviews), 「병원 후기 어플」 (hospital review apps), 「병원 후기 미제공」 (hospital reviews not provided)
• Violations, 30: 「의료광고법 위반 처벌」 (penalties for violating medical advertising law), 「의료법 위반 사례」 (Medical Service Act violation cases), 「의료법 위반 공소시효」 (statute of limitations for Medical Service Act violations)
• Review, 18: 「의료광고 심의 대상」 (what is subject to medical advertising review), 「의료광고 심의 면제」 (exemptions from medical advertising review)
• Reporting, 9: 「병원 블로그 신고하는 법」 (how to report a hospital blog), 「의료법 위반 보건소 신고」 (reporting a violation to the public health center), 「의료법 위반 신고 포상금」 (rewards for reporting violations)
• Agencies 4 · influencer campaigns 2 · how to run one 2

Only two searches were about how hospitals should write

Of the 220, only two, such as 「병원 블로그 운영」 (running a hospital blog) and 「병원 블로그 쓰는법」 (how to write a hospital blog), were terms a hospital would use. The rest come from readers.

Autocomplete is built from what people actually type. The fact that 「병원 블로그 신고하는 법」 (how to report a hospital blog) is suggested means people have searched for it. In other words, hospital blog posts are not read only by patients.

This is not a question of right or wrong. But it is a measurable fact that posts on a blog stay in search, and that next to those search results are people looking for how to report them.

The real difference between website text and blog posts

When you save text such as notices, doctor profiles and condition pages on a website built with WiSite, the editor automatically runs the steps below. Posts on an external blog platform go through none of them.

• Wording check: it finds and warns about thirty-four expressions that often get flagged in review (it does not block saving)
• AI draft block: seven items (number of surgeries, number of treatments, number of papers, years of experience, awards, rankings, certifications) are never generated automatically without evidence
• Review approval queue: patient reviews appear on the site only after the hospital approves them
• Review approval number: if you have one, it is displayed automatically in the footer and hospital introduction
• Non-covered fees: the values on screen and the structured data for search engines come from the same source

What you can fix is also different

Website text lives inside the hospital's own domain, so you can edit or remove it at any time, and when you edit it, search engines are notified again. Posts on an external platform follow that platform's rules.

If you use an agency, there is one more step. If the agency holds the account and the posts, the hospital cannot fix the wording itself when something needs to change.

WiSite does not write blogs for you

We do not offer blog writing services. That would mean posting under the hospital's name in a place we cannot check. All the checks above run only inside the editor we built, and there is no way to apply them to external platforms.

What WiSite builds is the website and the tools for the hospital to edit it directly.