Search and AI visibility guides

How to get found in search and AI,
all in one place

We have collected the questions that actually come up most often as a website starts appearing in search and AI answers. They are written to be useful whether or not you use WiSite.

9 guides Free to read
What is the difference between SEO, AEO, GEO and AIO? SEO aims at search rankings, AEO at appearing in answers, and GEO at being cited by generative AI. Here we define the four terms and explain what you actually need to do differently. Read What does it take to be cited by AI search such as ChatGPT and Perplexity? To be cited as a source in AI answers, you need to allow crawling, use a clear answer structure, add structured data and state who wrote the content. Here is how to check each step in order. Read I built a website, but it does not show up when I search. Why? Most of the time a site does not appear in search not because it ranks low, but because it has not been indexed yet. Here is how to check whether you are indexed and what to do for each cause. Read What is structured data (schema), and why is it needed? Structured data means writing down the content of a page in a format machines can read, alongside the page itself. Here is what it changes and the most common mistakes. Read How much does website speed affect search visibility? Speed is a ranking factor, but not a decisive one. The real loss is visitors leaving. Here is what to look at first, with mobile as the standard. Read Can I keep using the domain of my existing website? How to connect a domain you already own, and the address redirects you must set up when moving a site so you do not lose your search rankings. Read Does a hospital website also need medical advertising review? A website counts as medical advertising. Whether it is subject to review must be checked against the review bodies' standards; what you can prepare on the website side is checking wording and displaying the review approval number. Read How is running a hospital blog different from a website? The biggest difference is the scope of checking. Text in the website body is checked for wording when saved, but posts on an external blog are not. Measuring "hospital blog" search terms shows that readers search for it more than hospitals do. Read How are WiSite hospital websites connected to WiDocs? If a doctor is registered with WiDocs as a Medical Leader, their WiDocs columns are connected automatically to the doctor profile and column list of the hospital website built with WiSite. Here we explain where it connects, how, and real examples. Read

WiSite handles the technology described here automatically

When you build a site, meta tags, structured data, speed and sitemaps are applied automatically at the moment it is created.

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